OGGN Feeds

Category: _episode

  • RevOps That Works: Pricing Guardrails & Process Alignment | Ep 90

    Matthew Bertram—digital strategist and fractional CMO—sits down with RevOps leader Wesleyne Whittaker to demystify revenue operations: aligning sales, marketing, CS, finance, and ops into a single profit engine. They dig into the numbers behind pricing—smart discount guardrails, margin floors—and how to build cross-functional processes that actually flow. Wesleyne also shares her BELIEF Selling framework (Break…

  • What Makes Energy Reliable? | Ep 37

    In this episode, Kaden shares the raw recording from Benergy Module 3, Lesson 3, a deep dive into the chaos and complexity behind keeping the energy system reliable. And yes—he’s mad about it. As the course reveals layer after layer of moving parts, failure points, and high-stakes decision-making, Kaden’s patience wears dangerously thin. This is…

  • Crisis Management, Portable Hygiene and Catering | Ep 245

    Russell talks with Michael Hagen about his journey from a military career in the Army to his current role at RK Group, discussing his health challenges, the transition to civilian life, and the various services provided by RK Group, particularly in the oil and gas sector. He emphasizes the importance of security services, threat assessment,…

  • Align Sales & Marketing, Earn Authority, Win Search | Ep 89

    Two industrial marketing strategists—host Matthew Bertram and Travis Ziebro—sit down to talk shop and show technical companies how to align sales and marketing messaging to win with engineers online. They dig into building high-authority content that reflects real expertise, why generic AI copy falls flat, and how to turn spec-level sales conversations into digital assets…

  • What Makes Energy Affordble? | Ep 36

    In this episode, Kaden dives into Benergy Module 2, Lesson 5, sharing a direct recording from Blue Energy Nation’s foundational energy course. This lesson focuses on affordability—what drives the cost of energy, the trade-offs behind pricing, and why the system is far more complex than a simple “cheap vs expensive” debate. Kaden adds his own…

  • Surveillance Automation to Improve Operations with Chad Stevens | LVT | Ep 209

    In this episode, host Joe Batir talks with Chad Stevens, Area Vice President, Industrials, at LVT. They discuss what remote video surveillance is, what the current industry standard is for use, and what the possibilities of use are as new hardware and software tools become available. Chad’s book recommendations: The Lord of the Rings by…

  • Tom Liles, Rystad Energy, Senior Vice President of Oil & Gas Research | Ep 28

    The needed change in public policy on royalty relief for existing GOA leases and the flat discovery trend in the Gulf of America when compared to other offshore provinces.   Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. Sign up for the OGGN newsletters here.Visit the OGGN Merch…

  • Happy Holidays and we Published a Book!

    In our latest episode, hosts Mark LaCour and Matthew Bertram reflect on a year filled with milestones, gratitude, and exciting developments in their professional journeys. Join us as we explore their experiences and the evolving landscape of sales and marketing in the oil and gas sector. Oh yeah, they also published their first book! Find…

  • Oil and Gas This Week | 2026 Predictions |Ep 394

    Sponsored by Cognite – https://www.cognite.com/en/ogpodcastMark and Paige discuss what Mark got right in 2025 and his predictions for 2026. Brought to you on OGGN, the largest and most listened to podcast network for the oil and energy industry. Don’t forget to ask a question for our next First Friday Q&A. You ask the questions and we answer…

  • CRMs: Deal Engines, Not Data Graveyards | Ep 87

    At the Sellwell Conference, Matthew Bertram, digital strategist and Fractional CMO sits down with Paul Fuller of Membrain to unpack why most CRMs become data graveyards—and how to turn them into deal engines. They cover building a minimum viable CRM that actually helps reps sell: prospecting cadences that stick, buyer/seller milestones for each stage, clean…