Category: ogsm

In this episode, Mark and Matt discuss strategies for ending the year strong from a sales perspective. They emphasize the importance of cleaning up sales pipelines, building authentic relationships with clients, and implementing effective follow-up strategies. The conversation also covers modernizing sales presentations, setting achievable goals, and generating leads for the upcoming year. Collaboration between…

In this second part of a two part series Matt and Mark discuss strategies for marketing professionals to end the year strong. They emphasize the importance of cleaning up contact lists, preparing for performance reviews, and documenting achievements. The conversation also covers the significance of aligning marketing efforts with sales objectives, exploring new marketing channels,…

In this episode, Mark and Matt discuss strategies for ending the year strong from a sales perspective. They emphasize the importance of cleaning up sales pipelines, building authentic relationships with clients, and implementing effective follow-up strategies. The conversation also covers modernizing sales presentations, setting achievable goals, and generating leads for the upcoming year. Collaboration between…

In this episode, Mark and Matt chat with Will Barron and discuss the simplification of sales processes and the importance of aligning sales and marketing efforts. They explore the concept of sales as a game, emphasizing the need for predictability and understanding the market. Will shares insights from his experience in medical device sales and…

In this 2-part series Mark, Matt and Ian from Fifth Ring discuss the evolving role of marketing in the C-suite, emphasizing the importance of data-driven strategies and predictive revenue. They explore the need for a unified approach to data across departments, the cultural shifts necessary for effective collaboration, and the impact of AI on creativity…

In this conversation, Mark LaCour and Matt Bertram discuss the concept of influencer marketing in the oil and gas industry. They explain that influencer marketing involves leveraging the trust and credibility of individuals who have a significant following and influence in a particular industry. They highlight the importance of finding the right influencers who align…

This is not your grandfather’s ABB! Mark and Anand discuss strategies for positioning low-carbon technologies and services to traditional oil and gas clients, adapting pricing models and value propositions, building new client relationships, expand market share, training and coaching of the sales team. And the importance of loss reviews!  https://www.linkedin.com/in/anandjha01 https://global.abb/group/en/technology/ventures https://global.abb/group/en Brought to you…

Mark and Matt are joined by Kevin Condron, Global Marketing Leader, Industrial & Distribution Sectors at IBM. Learn about the importance of marketing and comms working together to ensure collaboration, consistency, preparation, and being totally customer focused. Plus, learn how to make journalists happy to share your announcements and maybe the best LinkedIn tip ever! …

In this conversation, Mark and Matt discuss the importance of mindset in sales and marketing in the oil and gas industry. They emphasize the need for mental health and self-care, as well as the transfer of enthusiasm when selling. They also highlight the importance of seeing oneself as a peer and problem solver, rather than…

Mark, Matt and Rory discuss the power of storytelling in sales and marketing and how it can be effectively used in podcasts. They explore the benefits of podcasting as a medium for building trust and connecting with an audience. They also touch on the debate of audio-only versus video podcasts and the importance of personal…