Category: ogsm

In this conversation, Mark and Matt are joined by Saad A Saad. Saad discusses the intricacies of sales negotiation, emphasizing the unique nature of negotiations in a sales context compared to other types. He highlights common mistakes salespeople make, the importance of understanding client needs, and the role of data in negotiations. Cultural considerations and…

In this episode, Mark, Matt, David Saxe and Paige Donnell discuss the critical role of public relations (PR) in the oil and gas industry, emphasizing the distinction between PR, marketing, and crisis communication. They explore the importance of storytelling in marketing, adapting to changing buyer behavior, and the integration of sales and marketing efforts. The…

Live from OTC. Mark and Matt explore the evolving landscape of networking and business development, emphasizing the importance of in-person connections, the impact of social media, and effective strategies for leveraging conferences and after-party events. They discuss how to build authority through content creation and the significance of meaningful connections in today’s business environment; all…

In this episode, Mark LaCour and Jordan Driskell discuss the critical elements of building a successful sales and marketing team from scratch. They emphasize the importance of starting with marketing to generate leads, the role of metrics in predicting sales success, and the evolving landscape of sales strategies in the modern business environment. The conversation…

In this episode, Mark LaCour and Matthew Bertram discuss effective sales strategies for optimizing territory planning and account segmentation, particularly in complex global accounts. They emphasize the importance of understanding different business cultures, leveraging CRM systems for sales intelligence, and building a center of excellence to support sales teams. The conversation also touches on the…

In this episode, Mark LaCour and co-host Matt are joined by Jasun Jeray. They discuss the intricacies of building and managing a successful sales team, particularly in the context of enterprise sales at Oracle. They explore the importance of domain expertise, effective communication, and the alignment between sales and marketing. The conversation also touches on…

In this conversation, Mark LaCour and Casey Cheshire discuss the concept of disconnected marketing and the importance of reconnecting with customers. They explore how marketing and sales can benefit from direct conversations with clients, the role of AI in marketing, and the significance of building relationships through podcasting and community engagement. They also delve into…

In this conversation, Mark LaCour and Matthew Bertram discuss the challenges and strategies of engaging prospects in sales. They reflect on the evolution of sales techniques from the 1990s to the present, emphasizing the importance of understanding prospects, utilizing technology, and building genuine relationships. The discussion also covers the significance of social media presence, the…

In this episode of the Sales and Marketing Podcast, Mark LaCour engages with Peter Baxter and Jonathan from VSCO, a visualization company specializing in creating unique visualizations for various industries. They discuss the evolution of animation technology, the importance of visual storytelling in marketing, and the concept of digital twins. The conversation highlights how combining…

In this festive OGGN Christmas Special, the hosts and co-hosts engage in a fun-filled quiz that tests their holiday knowledge. The conversation flows from introductions to a series of light-hearted trivia questions, with plenty of laughter and banter along the way. The episode wraps up with warm holiday wishes and a humorous note about one…