In this episode of the Energy Pipeline Podcast, KC Yost speaks with Brandy Roberts and Meagan McDow as they delve into the intricacies of digital marketing within the energy sector. They discuss the importance of understanding the distinction between sales and marketing, the necessity of a strong online presence, and the role of digital marketing in building trust and credibility. The conversation also highlights the challenges faced by smaller companies in adopting digital strategies and the need for the energy industry to advocate for itself amidst changing perceptions. The episode concludes with actionable steps for businesses to enhance their digital marketing efforts and engage with the younger generation of professionals in the field.
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The Energy Pipeline is sponsored by Caterpillar Oil and Gas.
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