Two industrial marketing strategists—host Matthew Bertram and Travis Ziebro—sit down to talk shop and show technical companies how to align sales and marketing messaging to win with engineers online. They dig into building high-authority content that reflects real expertise, why generic AI copy falls flat, and how to turn spec-level sales conversations into digital assets that rank and convert.
You’ll get practical SEO plays for today’s Google/LLM reality—entity-based strategy, interconnected topic “nodes,” and human-centered storytelling that builds trust and authority. If you sell pumps, compressors, controls, or any complex solution, this episode shows you how to speak like an engineer, show your work, and earn the click.
Guest: https://www.linkedin.com/in/ziebro/
SellWell Conference: https://www.theghgn.com/sell-well-2025
Sponsor: https://www.ewrdigital.com/
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