Matthew Bertram—digital strategist and fractional CMO—sits down with RevOps leader Wesleyne Whittaker to demystify revenue operations: aligning sales, marketing, CS, finance, and ops into a single profit engine. They dig into the numbers behind pricing—smart discount guardrails, margin floors—and how to build cross-functional processes that actually flow. Wesleyne also shares her BELIEF Selling framework (Break barriers, Empower mindset, Learn continuously, Implement boldly, Execute consistently, Fuel others) and how individualized micro-training turns it into daily behavior. Practical plays to price with confidence, tighten handoffs, and drive predictable growth.
Episode Links:
Guest: https://www.linkedin.com/in/wesleyne/
SellWell Conference: https://www.theghgn.com/sell-well-2025
Sponsor: https://www.ewrdigital.com/
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