Category: ogsm

Live at the Sellwell Conference, Matthew Bertram and Katie (Murphy Marketing) unpack how to turn complex services into clear, buyer-ready messages. They cover interviewing customers to “pressure test” the pitch, framing why you/why now, and using real-world constraints (regulatory deadlines, capacity limits) to create honest urgency—so technical expertise lands, and complex sales move forward. Episode…

Fractional CMO Richard Byrd joins Matthew Bertram to show how sales, marketing, and finance win together in oil & gas. Learn the RevOps moves that align messaging, use financial outcomes in pitches, and nurture long-cycle deals—so you stop chasing “leads” and start closing revenue. Episode Links: Guest: https://www.linkedin.com/in/richard-byrd-0809577/ SellWell Conference: https://www.theghgn.com/sell-well-2025 Sponsor: https://www.ewrdigital.com/ Brought to…

In this episode of the Oil and Gas Sales Marketing Podcast by OGGN, host Matthew Bertram sits down with Lisa Prusak, CEO of Maxsari, to unpack how strong relationships—not just low bids—win RFPs and long-term business. Lisa shares practical lessons from decades in energy, chemicals, and procurement, including how to: From a three-year RFP journey…

Laurie Perternal Hall a former NASA engineer turned executive coach who shares her journey from systems thinking to people transformation on the Oil and Gas Sales and Marketing Podcast. She explains why successful change starts with people, not processes, and how coaching unlocks awareness, alignment, and real “aha!” moments. Drawing from years of coaching across…

Episode Description: In this episode of Oil and Gas Sales and Marketing Podcast by OGGN, host Matthew Bertram sits down with Ian Uarte of Timbergrove at the Sell Well Conference in Houston to unpack the craft of long-form selling in the oil and gas industry. Ian shares how his team uses AI-powered production insights to…

In this episode, Matthew Bertram and Steven Werley discuss the transformative impact of AI on sales and marketing, particularly in the oil and gas industry. They explore how AI can streamline sales processes, enhance outreach, and improve efficiency. The conversation highlights the importance of bridging the gap between sales and technology, understanding the complexities of…

In this episode, Mark LaCour, Matthew Bertram, and Stephanie Chavez discuss the significant changes in the oil and gas industry, particularly focusing on digital transformation and the evolving roles of sales and marketing. They emphasize the importance of understanding complex sales dynamics, leveraging data and analytics, and the necessity of tailored messaging to different stakeholders.…

In this episode, we delve into the powerful synergy between personal branding and corporate identity. Discover how aligning your personal brand with your company’s values can enhance both your professional image and the organization’s reputation. We’ll explore strategies for crafting a personal brand that not only stands out but also complements and strengthens the corporate…

In this conversation, Mark LaCour and Matthew Bertram discuss the transformative role of AI in sales and marketing. They explore practical applications of AI, including account-based selling, cold calling, and sales coaching, emphasizing the importance of leveraging data and technology to improve efficiency and drive results. They mention the two-hour workshop they’re putting on for…

In this conversation, Mark and Matt are joined by Saad A Saad. Saad discusses the intricacies of sales negotiation, emphasizing the unique nature of negotiations in a sales context compared to other types. He highlights common mistakes salespeople make, the importance of understanding client needs, and the role of data in negotiations. Cultural considerations and…