Category: ogsm

  • Lessons learned from Victoria’s Secret

    Mark and Matt are joined by Bella from Midnight Marketing and discuss the connection between DE&I and Victoria’s Secret losing its core buyers, how that relates to the Oil and Gas industry and why Bella brought an alien on a plane. Bella Kelada-Khalil on LinkedIn Brought to you on OGGN, the largest and most listened-to podcast…

  • A Triple Win with Guest Cohen McHale-Fleming | Ep 33

    Mark and Matt fight some bandwidth issues, but the conversation with Cohen is pure gold around using marketing’s triple win to benefit yourself, your clients, and another company who shares your same audience. Cohen’s LinkedInhttps://www.linkedin.com/in/cohen-mchale-fleming/ This episode is made possible by RigER Brought to you on OGGN, the largest and most listened-to podcast network for the oil…

  • Email Automation. Not Just for Marketers. | Ep 032

    Matt and Mark discuss email automation and how it can help generate sales, best practices, common tools and most importantly, what not to do! Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. Sign up for OGGN newsletters here. Mark LaCour | Matt Bertram OGGN | LinkedIn | Facebook | Twitter | Instagram | TikTokEWR Digital | LinkedIn Enjoying the show? Leave…

  • Competitive research | Ep 31

    Matt teaches Mark how to do research on your competitors – their pricing, tactics and customers. Plus, Mark drops a gold mine of a tip on what you should do when you lose an RFP. This episode is made possible by RigER Brought to you on OGGN, the largest and most listened-to podcast network for the oil…

  • Is Cold Calling Dead and if Not, How Do You Go About It Effectively? With Guest Michael Pedone | Ep 30

    Mark and Matt learn a ton about cold calling to generate business, from the master himself Michael Pedone. Learn the process, tactics, and metrics that work in today’s social selling world. Plus, what to look for when hiring inside salespeople. Guest Michael Pedone Founder/CEO Online Sales Training Programs https://www.linkedin.com/in/michaelpedone/ This episode is made possible by RigER…

  • Keyword Research and How to Rank in Google | Ep 29

    Mark and Matt discuss driving sales by ranking organically for searches in Google, websites, long tail key phrases and how you can take business away from your competitors! This episode is made possible by RigER Sign up for the OGGN Newsletter here. Mark LaCour | Matt Bertram  OGGN LinkedIn | Facebook | Twitter | Instagram | TikTok EWR Digital |…

  • Analytics and Listing tools | Ep 28

    Matt teaches Mark the difference between analytics and listening tools, learn which prospects are coming to your website, understand what your competitors are doing better than you, generate very warm leads, and Mark surprises Matt with a LinkedIn tip of the week. Sign Up Get the inside scoop on your favorite podcasters, behind the scenes,…

  • Local Sales and Marketing, Plus Saving Marriages | Ep 27

    Mark and Matt discuss how to promote your local brick-and-mortar business, what you can do to generate more sales and how to use marketing to drive people into your store. Plus, for the first time ever we saved a marriage while eating barbecue. Restaurant mentioned: Roegels Barbecue Katy Fwy https://katyfreeway.roegelsbarbe cue.com This episode is made…

  • CRM. The Good, the Bad and the Ugly | Ep 26

    Mark and Matt expose the truth about CRM systems and how most are not valuable to the frontline sales people. They also discuss best practices, processes and techniques to make your CRM your second-best friend. This episode is made possible by RigER Get the inside scoop on your favorite podcasters, behind the scenes, industry insights…

  • Sales compensation plans, not just for sales people | Ep 25

    Join Mark and Matt as they learn from Greg Crabtree the proper way to set up sales compensation plans, that revenue is not important, but margins are and what happens to sales people when their bellies are full.  This episode is made possible by RigER Sign up for the OGGN Newsletter here. Mark LaCour…