Live at the Sellwell Conference, Matthew Bertram and Katie (Murphy Marketing) unpack how to turn complex services into clear, buyer-ready messages. They cover interviewing customers to “pressure test” the pitch, framing why you/why now, and using real-world constraints (regulatory deadlines, capacity limits) to create honest urgency—so technical expertise lands, and complex sales move forward.
Episode Links:
Guest: https://www.linkedin.com/in/katielantukh/
SellWell Conference: https://www.theghgn.com/sell-well-2025
Sponsor: https://www.ewrdigital.com/
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