Fractional CMO Richard Byrd joins Matthew Bertram to show how sales, marketing, and finance win together in oil & gas. Learn the RevOps moves that align messaging, use financial outcomes in pitches, and nurture long-cycle deals—so you stop chasing “leads” and start closing revenue.
Episode Links:
Guest: https://www.linkedin.com/in/richard-byrd-0809577/
SellWell Conference: https://www.theghgn.com/sell-well-2025
Sponsor: https://www.ewrdigital.com/
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Mark LaCour | Matt Bertram
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