In this conversation, Mark LaCour and Matt Bertram discuss the concept of influencer marketing in the oil and gas industry. They explain that influencer marketing involves leveraging the trust and credibility of individuals who have a significant following and influence in a particular industry. They highlight the importance of finding the right influencers who align with your brand and target audience. The hosts emphasize that influencer marketing is not just for B2C companies, but also works effectively in the B2B space. They provide examples of how influencer marketing can be used to establish brand awareness, build trust, and drive high-quality leads. They also discuss the need for a strategic approach, budgeting, and tracking results in influencer marketing campaigns
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Mark LaCour | Matt Bertram
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