You Can’t Automate Passion: Engineering People | Ep 76

Laurie Perternal Hall a former NASA engineer turned executive coach who shares her journey from systems thinking to people transformation on the Oil and Gas Sales and Marketing Podcast.

She explains why successful change starts with people, not processes, and how coaching unlocks awareness, alignment, and real “aha!” moments. Drawing from years of coaching across industries—including oil and gas—she discusses the challenge of overcoming resistance to coaching, and how empathy and human connection remain irreplaceable, even in the age of AI.

Episode Links:

Guest: https://www.linkedin.com/in/lauriehallformerlypeterson/

SellWell Conference: https://www.theghgn.com/sell-well-2025

Sponsor: https://www.ewrdigital.com/

Edit Notes:

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Matt Bertram 
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EWR Digital | LinkedIn

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